About Bill
Revealed! Marketing's Timeless Truths and Latest Surprises


Where's This Stuff Come from?
I'm a marketing guy. I started lots of companies, failed a lot, succeeded too. I started a candy store, rock bands, a custom t-shirt company, mailorder custom men's shirts, a racing bike importer, a direct marketing agency, and more.
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I worked in CPG, at a marketing consulting firm and a couple of direct marketing firms, including one as a board member.
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I was CEO of an internet startup launched just before the dot.com bust of 2000. And still it made it. It's called Oracle NetSuite now.
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I was direct marketing guru for Intuit at its beginning and again for about a decade, ending in 2013. I wrote the first big mailings for Fisher Investments and recently worked full time for the company.
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I went to Oberlin College, where I was the only one in the official rock band who couldn't read music. After, I went to Harvard Business School.
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Did I thank you for visiting? I meant to.
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THANKS!
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Click to take a two-minute survey. It asks a couple of questions on my mind. Really, it's two minutes
Send me an email on this dog lookalike thing, will you? Or anything else on your mind.
bill@mirbach.com is my address.
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