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The Blog

Revealed! Marketing's Timeless Truths & Ancient Shibboleths

Are you interested in marketing?  Then I want to help you.  Others supported me on my path.  I'm doing that for you. 

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I worked on marketing for two people early in their careers who're now on the Forbes 400 list.  And I've worked with many more who're highly successful.  

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This site shares my marketing learning.  This writing is way different than the hundreds, maybe thousands, of ads and mailings I've written or edited.

 

I need your input on what YOU want and need in your marketing career and life.  I'd appreciate you telling what's on your mind.  The About tab is the place to email me directly, or you can comment below.    

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On the About tab links to a 2-min survey (works best on desktop).  That'd be useful too. 

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Thanks for your time, attention and enthusiasm.
I Can Explain...

Everybody says that people look like their dogs.  I'd be delighted to look like Skoen; this is a picture of him, not me. 

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For comparison, click Read More below.  You can, in fact, read more about me.  More likely, you're going to want to vote, aren't you? 

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Teachable Moment:  this is an example of Borrowed Interest. You can get people to look at things they'd otherwise ignore if you show something they like intrinsically.  Babies and dogs are some of the best. 

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